Fashion Retail
What do we achieve with XR?
IMPROVE ENGAGEMENT
A common challenge brands face is breaking away from traditional marketing campaign models.
STAND OUT MARKETING
The need for standout experiences in a crowded marketplace is more crucial than ever.
SIMPLIFY INFORMATION
For industries that deal with complex products, services, or concepts, conveying detailed information can be daunting.
AR TO DRIVE FOOT TRAFFIC
Louis Vuitton used AR to generate foot traffic to their store, to generate brand awareness and to create a social media buzz.
See case study
VR TO INCREASE IN-STORE ENGAGEMENT
This virtual odyssey was not just a display of Desigual's fashion-forward thinking; it was a bridge to the future of retail engagement.
The VR experience captivated the audience, particularly resonating with the vibrant Generation Z, and achieved phenomenal results. It skyrocketed brand engagement, drew crowds to the stores, and forged a deep, authentic connection with its audience.
AR TO INCREASE PRODUCT ENGAGEMENT
Loewe used AR to stand out and make an impact among its customers.
By scanning the packaging, the products came to life, allowing the brand's consumers to have an impactful experience, even before unboxing.
XR Campaigns for the
Fashion Sector
AR FOR INSTORE ENGAGEMENT
H&M used AR to take their in-store experience to the next level.
The multinational H&M used AR Gamification to enhance the customer experience in the store and increase sales.
See case study
Product personalisation with video messages
Case applicable to the Fashion sector
AR FOR PACKAGING PERSONALIsATION IN E-COMMERCE
During the Christmas campaign, Pernod Ricard created a limited edition packaging to which a personalised video message with AR effects could be added for the gift recipient.
An action that is very easy to create for the user, but simultaneously very effective and unique in the market.
3D Products
·See how we can bring your products using AR so that your customers can visualise what they are like in their environment.
SCAN WITH YOUR PHONE
We are your Digital Coach
As a digital coach, we're here to guide you through the rapidly evolving landscape of immersive technologies.
Navigating the swift pace of innovation can be daunting, but we're here to ensure you seamlessly adopt, implement, and reap the benefits of these advancements. Our expertise lies in crafting unique marketing campaigns and creating unforgettable experiences for any event, leveraging augmented reality (AR), virtual reality (VR)/mixed reality (MR), and virtual worlds.