SECRET MESSAGES – Loteries de Catalunya
The New Year raffle from Loteries de Catalunya used our technology to hide secret video . The marketing campaign encouraged customers to express their best wishes using the tickets and make them visible in Augmented Reality through the La Grossa App.
More than 2,000 people participated in this campaign.
Because of the big success of the first year, the catalan marketing agency GARCIA created a new concept for the next year. In this occasion the lottery buyers could upload a video with their promise for the New Year. It was really funny!
Let’s see 2019 campaign: